Digital Signage Blog – Resus Digital Signage At Its Best

Digital signage can cause some problems when used in the outdoor environment. However, modern methods of protection ensure that this technology can be used even in the glaring sun without any problem.

 Traditionally, LED’s are used more commonly in the outside environment for any kind of display. This is done so that the screens are visible even during the night hours. But this may cause problems during the day. The extra shine of the LED screen may dazzle the eyes of a viewer at day time because of the sun. So when a business owner is using a promotional feature in the outdoors, they should be well aware and take into account all the aspects.

 The glaring sun may be a cause of worry for any kind of outdoor promotion. If the screen faces direct sunlight it is quite possible that the entire view of the screen gets completely blurred. The brightness of the screen will get faded by the glaring sun. The screen would reflect the rays of the sun and as a result the person looking at the screen will not be able to see anything on it. Thus you stand to lose a number of potential customers.

 But these problems do not mean that you will not be able to use the digital signage media during the day. If you take proper precaution, you can successfully convey your message using this very technology even at broad daylight. What you require to do is use an anti-glare screen, so that you can be sure that the brightness of the sun will not mask the brightness of your ad screen. However, this would not be totally sufficient. If you want your potential customers to read the message on the screen, you need to place the screen in an angle that it does not face the sun directly.

 Innovation in LCD screens has today given us the backlit LCD screens and the trans-reflective screens. These two types of LCD screens are manufactured to reflect the sun’s ray back in such a way that the light is used an amplifier and the screen becomes more visible to those viewing it. Due to this modern technology introduced in the LCD screen, they can be used in the outdoor environment without much hassle.

The feature which makes the screen visible even in broad daylight is the amount of brightness that can be absorbed by these screens. Generally the capacity of brightness of a normal LCD screen is around 500-800 nits/candelas. Those which are of a higher capacity can absorb brightness almost three times the capacity of the normal ones.

At the same time it should be remembered that having a capacity to withstand brightness is not enough for an LCD screen. Using digital signage in an outdoor environment also requires the screens to have the capacity of temperature resistance. Anti-vandal protection is another important thing which needs to be considered.

To make the technology more easy and cost-effective, the most common thing you can do is to use a high-brightness TV inside an outdoor LCD enclosure.

Digital displays – A useful advertising tool

Digital displays are electronic boards or displays that present some information or message to the customers. You can find various kinds of Digital display  boards – LCDs, plasma and LED displays – in the market and can choose the ones that you think will suit your products and services. These digital displays are fixed in the public or private environment or the corporate building in which you have your office.

The digital displays are controlled with the help of the computers and the digital signage content shown on these displays can be changed very easily. This allows you to put the content that you think will appeal to the target audience in the best possible manner. Delivering your messages becomes easy with the help of these displays and you can thus inform, motivate and educate your customers without having to spend much. This is one of the main aims of your marketing strategy. The new LCD and plasma screen technologies have thus made digital advertising easier and economical.

Today, advertising is not just limited to the launch of a digital signage campaign on the normal television. The new and modern signage systems of today offer attractive and innovative ways for digital advertising. The signages is useful not just because they are attractive to look at, but also because they come with the media player hardware. Thus, it is very easy for you to flash the content on the screen with the help of a USB or flash drive. You can make use of the digital posters and displays together, thereby leading an excellent and effective advertising campaign.

These digital signage displays can be used indoors as well, such as, in malls, stores or the outlets that you have. The signage displays are attractive and can be placed in any environment. You can set the content that you want to display according to the products and services you are selling. Customizing the content is as easy as uploading it. You can play entertaining videos and advertisements on the displays and place them at a place where you think your target audience will be able to notice them. The look and color of the signage, its dynamic and animated feel, clubbed with the light and sound effect will definitely draw your customer’s attention and make them more aware of your brand presence.

To draw your customer’s attention more quickly, prepare short and snappy messages. Such messages displayed on the digital signage will ensure that even when your audience is on a move, they can read what you have to say. If you think the message is too long, make use of more than one slide. Short messages are retained for a longer time on the onlooker’s mind and therefore generate more results than lengthy paragraphs. The patrons will hardly stopover to read your message if you have displayed it outside your store. It is therefore, important for you to strategically place the digital signage at a place where your customers can see and read it properly.